Clarks' Playprints
Director, 2022
Created at Bluezoo for Clarks, we were approached by Clarks with an exciting opportunity of bringing their Playprints brand to life.
Working closely with their in-house creative team, we created a series of idents of promotional stills that introduce four complex CG characters into their own respective environments, which form part of a larger fantasy world!
Pushing our use of Blender further than ever, we made use of cloth, hair, fur and dynamics to add a richness to the project and produce something that the whole team could be really proud of.
Credits Clarks Creative Head Luke Rossiter Creative Team Lead Nathan Bartlett Brand Marketing Manager Rose Lewis Blue-Zoo Director Dane Winn Art Direction & Design Grant Berry Hugo Barret-Castan Modelling Christoph Rais Sophie Jameson Hugo Bussiere Rigging Leo Blackmur Vasil Shotarov Look Development Lisa-Mae Evans Hugo Bussiere Animation Sam Potter Dane Winn FX Josh Palfrey Dane Winn Lighting & Compositing Jack McEntire Robin Danielsson Production Chantal Baldwin CG Supervisor Arthur Tibbet Executive Producer Damian Hook Head of Production Lizzie Hicks
