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Clarks' Playprints

Director, 2022

Created at Bluezoo for Clarks, we were approached by Clarks with an exciting opportunity of bringing their Playprints brand to life.

Working closely with their in-house creative team, we created a series of idents of promotional stills that introduce four complex CG characters into their own respective environments, which form part of a larger fantasy world!

Pushing our use of Blender further than ever, we made use of cloth, hair, fur and dynamics to add a richness to the project and produce something that the whole team could be really proud of.

Credits Clarks Creative Head Luke Rossiter​ Creative Team Lead Nathan Bartlett Brand Marketing Manager Rose Lewis ​Blue-Zoo Director Dane Winn Art Direction & Design Grant Berry Hugo Barret-Castan Modelling Christoph Rais Sophie Jameson Hugo Bussiere‍ Rigging Leo Blackmur Vasil Shotarov ‍Look Development Lisa-Mae Evans Hugo Bussiere Animation Sam Potter Dane Winn FX Josh Palfrey Dane Winn‍ Lighting & Compositing Jack McEntire Robin Danielsson Production Chantal Baldwin CG Supervisor Arthur Tibbet Executive Producer Damian Hook Head of Production Lizzie Hicks

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