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The Path

Director, 2021

Created at Bluezoo for Hatch London, the idea behind this advert was to take the concept of a wooden scale model of a future city and bring it to life, showing how your investments could have a big impact on the future and what gets built.

Credits Hatch Creative Creative Director Bruce Crouch Business Director Mark Gibson Creative Design Director Mark Harrison Blue Zoo Director Dane Winn Art Direction & Design Grant Berry Modelling Hugo Bussiere Rigging Hugo Bussiere Look Development Lisa-Mae Evans ​Animation Charlotte Binnie-Thompson FX Francesca Pesce Dane Winn ‍Lighting & Compositing Francesca Pesce Oliver Street Production Toni Cunningham ​ CG Supervisor Arthur Tibbet Executive Producer Damian Hook Head of Production Lizzie Hicks

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